The much-anticipated AppGallery Gamers Cup, AGC returned to Iraq with the AGC-Yalla Ludo Friendly Cup on March 21, bringing together the wider gaming community. The event was organised in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of Harlem Group.
This year’s tournament witnessed 64 players, carefully selected from a record-breaking 38,000 online registrations, compete in intense, back-to-back matches for a share of the $6,000 prize pool.
The tournament, featuring the popular Yalla Ludo game, highlights the increasing demand for competitive gaming experiences across the Middle East. It further strengthens Huawei AppGallery’s commitment to supporting the region’s thriving gaming ecosystem and fostering esports growth.
William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, added: “We are very proud of the success of the AGC – Yalla Ludo Friendly Cup. This event is part of our ongoing commitment to fostering esports in the region and connecting with passionate gaming communities.”
Mohamed Majeed, Harlem Group Representative, also expressed gratitude for the opportunity to collaborate with Huawei at such a prestigious event. He highlighted Harlem Group’s commitment to innovation and support for digital advancements in Iraq. “Harlem Group has always been at the forefront of fostering technological progress in Iraq. We are proud to sponsor this event through Jetour Iraq.”
With its growing popularity, the AGC – Yalla Ludo Friendly Cup marks a significant milestone for esports in Iraq, reinforcing the region’s potential as a hub for competitive gaming.
As the esports community continues to expand, events like these play a crucial role in fostering talent and bringing gaming communities together.
AppGallery is HUAWEI’s official application distribution platform and it is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. HUAWEI’s unique HMS Core allows applications to be integrated across different devices, delivering more convenience and a smoother experience.
HUAWEI’s vision is to make AppGallery an open, innovative application distribution platform that is accessible to consumers, and at the same time, strictly protects users’ privacy and security while providing them with a unique and smart experience.
Being among the top 3 global application marketplaces, AppGallery offers a wide variety of global and local applications across 18 categories, including navigation and transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 580 million monthly active users. HUAWEI has partnered with 6 million registered developers across the globe.
Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenue in 2022. The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localised Majlis functionality.
Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally-focused, integrated ecosystem dedicated to fulfilling MENA users’ evolving online social networking and gaming needs. Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core games in the MENA region, leveraging its local expertise to bring innovative gaming content to its users.
In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA. Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets.
Yalla’s mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localised appeal that profoundly resonates with users.
