IBM is to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, starting in 2025.
Together, the two iconic brands will conceive, develop and deliver world-class digital experiences to bring racing enthusiasts closer than ever to the racing team.
Both will develop a fully reimagined mobile app to be unveiled during the 2025 season. This includes applying IBM’s technology and consulting expertise to analyze and transform Ferrari’s massive volume and variety of data into custom insights, personalized content, and innovative features designed to supercharge the fan experience.
IBM will also provide its new cutting-edge technology and data-driven solutions to increase speed and production.
“In Formula 1, seconds matter whether it’s on or off the track. The ability for Scuderia Ferrari HP to quickly deliver world-class insights from their abundant data will only happen through the benefit of technology,” said Jonathan Adashek, Senior Vice President, Marketing and Communications, IBM.
Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari, said: “Our two companies share values such as the pursuit of excellence and the desire to always keep pushing the boundaries in our respective spheres of activity, as well as combining our technology and skills to pursue the highest quality and cutting-edge technology.
“The collaboration with IBM will see us offering Scuderia Ferrari HP fans unprecedented experiences that will open the doors of the Scuderia to the outside world.”
