GITEX 2016: Cisco and Jewel of the Creek

How companies in the Middle East are accelerating their digitization strategies

Digitization impacts the way we live, work, play and learn. With data now the most strategic asset of any business or country, Middle East governments and organizations are rethinking how they approach their value propositions, business models, and infrastructure to accelerate their transformation journey.

It is against this backdrop on the 36th anniversary of GITEX that industry experts gathered to discuss how digitization will enable organizations to reap the full benefits of the Internet of Things. New digital realities are being created across multiple verticals including governments, hospitality and transport, with digitization driving innovation and empowering new efficiencies.

With technology experts at GITEX believing that the world is on the cusp of a new digitally-connected reality, almost every single object in our lives will soon be connected to, and reliant upon the internet. The Internet of Things, and that future, they say, is just around the corner, and it’s clear that the region is well placed take the lead in constructing this new digital reality

Please watch the following short video where Shukri Eid, Managing Director for Cisco – East Region, Middle East discusses why those that don’t adopt digitization will be displaced by incumbents.