Cisco’s Small Business Partner Summit is taking place virtually this week, outlining the importance and growth potential of the small business sector across the Middle East and Africa (MEA).
Small businesses account for 44% of all IT spending and continue to outpace traditional enterprise growth. From March 2nd, summit attendees will be provided with insights into Cisco Designed – a tailor-made portfolio which delivers simple, secure and flexible products, available at competitive price points to help small businesses to thrive.
Participants will also learn about Cisco’s Partner Programmes, incentives and rewards to expand their own business offerings, while simultaneously empowering small business customers in their endeavours to leverage digital solutions.
“The pandemic has intensified the digital divide that was already present in the small business market and it’s pushing companies to accelerate their digitisation agendas,” said Hani Raad, General Manager, Small Business, Cisco MEA. “Businessowners are realising that digitisation is essential, not only to ensure continuity today, but to secure future growth and resiliency. With our growing portfolio of software and hardware solutions for small businesses, alongside tailored advisory, Cisco is playing a pivotal role in empowering the sector to thrive – at times of crisis and beyond. We look forward to sharing key learnings from the past year and exploring new growth opportunities at the Partner Summit.”
Throughout this week, attendees will learn how to adapt to the current climate and futureproof their business offerings while empowering small business growth. After the event, all content will be made available to the public for on-demand viewing for a period of 60 days.
