What will make GITEX Technology Week 2022 an important event to attend this year?
Gitex is the region’s leading technology trade event where the world’s technology leaders, enterprises and start-ups come together to witness and showcase the best in IT technology.
We see GITEX as a key trade show in our annual events calendar for the region and have been a regular participant. As with previous editions, WSO2 will have a dedicated stand (CC2-3), wherein we intend to showcase our industry-leading products that enable our customers to drive Digital Transformation within their organisations and outside as well as creating a ‘wow’ user experience.
At GITEX, we will be showcasing our latest Software-as-a-Service (SaaS) offerings, which include our Identity-as-a-Service (IDaaS) solution, Asagrdeo and our digital platform as a service, Choreo. By removing the complexity of cloud-native infrastructure, our solutions allow customers to focus on faster innovation and the delivery of new digital experiences.
We will also demonstrate our key software offerings, including WSO2 API Manager, our complete platform for building and integrating your business capabilities as managed APIs and WSO2 Identity Server for Customer Identity and Access Management (CIAM). Together, they form what we call the ‘digital core.’ Both solutions can be deployed on-premises, in the cloud, or in hybrid architectures offering much-needed flexibility to our customers.
What are the reasons your company is exhibiting at GITEX and what do you aim to achieve at the show?
Our participation is centred around three key objectives. First is relationship building as we will leverage our presence to meet and engage with the many customers, partners and prospects who will attend. Second, it offers us the opportunity to highlight the latest advancements in our solutions and service portfolio. And third, we will use this event to further demonstrate our commitment to the Middle East market, which remains a key region for WSO2. Our interactions with the attendees will help us develop a deeper understanding of the digital goals and challenges faced by Middle East businesses, which in turn helps us design and deliver solutions tailored to address their needs.
What will be your key message at this year’s show?
Customers in the Middle East are investing heavily in digital technologies and with the arrival of hyperscalers in the region, serverless technologies and containerisation are on the rise. Customers today have high expectations of business in terms of their digital journey and at WSO2, we are committed to ensuring they get what they need.
WSO2 gives customers the flexibility to use products in the public cloud, private cloud, hybrid and on-premises models. Our products are designed and built for the cloud, with a focus on cloud-native features such as serverless and container technologies.
