What will make GITEX Technology Week 2022 an important event to attend this year?
The Middle East region is currently the proving ground for technology and digital adoption. For organisations to embrace innovation at pace and scale, they need solutions that make it fast and easy for them to delight their customers and employees. Unlike legacy SaaS software, Freshworks builds such tech that works for everyone, making it easy for IT, customer service, sales, marketers and HR to do their job and delight their customers.
GITEX Global affords us the opportunity to have numerous engagements with key industry stakeholders in the region over the course of just five days. This will enable us to convey our value proposition to customers and prospects and also engage with the region’s thriving channel ecosystem.
What are the reasons your company is exhibiting at GITEX and what do you aim to achieve at the show?
Freshworks will once again participate at GITEX Global where we will demonstrate our full suite of Customer Experience (CX) and Employee Experience (EX) products. Among the key solutions that we will showcase are:
1. Freshdesk: This omnichannel support solution offers the fastest time-to-value, enabling more meaningful conversations and the ability to turn service agents into customer champions.
2. Freshchat: This solution helps businesses offer anytime, personalised conversational messaging powered by AI bots and human assistance across convenient and familiar chat channels.
3. Freshservice: This is a cloud-based IT Help Desk and service management solution that enables organisations to simplify their IT operations. The solution offers features that include a ticketing system, a self-service portal and knowledge base.
We are at Hall five / Stand H5-A10 at GITEX Global. Our Start-up Program team is at booth P-A46 at North Star.
Do come over and say hello! We would love to answer all your questions if you are a journalist and want to know more about Freshworks.
What will be your key message at this year’s show?
Through our participation, we intend to demonstrate how the democratisation of IT can unlock the power of innovation. Freshworks was born of its founder’s desire to build software that people love to use as he couldn’t understand why technology had to be so complicated and expensive – and why users disliked using the software so much.
The mission was and remains, to massively simplify business software, designing first and foremost for the front-line user, then for the team and then for the managers. This is a message that has resonated strongly with businesses of all sizes and we have no doubt this will be the case with attendees at GITEX Global.
