US company Avaya is to broadcast its activities at GITEX to almost 150 cities around the world, so that those who cannot attend are able to experience its presence virtually.
This will provide an opportunity for customers unable to attend the Dubai event to find out about its latest technical solutions that enable business sustainability and the globalization of work.
Nidal Abou-Ltaif, the President of Avaya for EMEA and APAC, said: “It goes without saying that difficulties may sometimes impose new patterns and models of business and marketing on companies. And that includes the way we as an industry participate in exhibitions, conferences and other events.
“But the important thing is that, just as our partners and customers are always present, we will also be there to provide support and achieve success. We have full confidence in the decision of the Dubai World Trade Center to organize GITEX this year through a set of policies that allows social distancing while still enabling the success of the event.
“We have complete faith that the public safety policies being undertaken by the exhibition management this year allow for the safe participation of our employees, partners, customers and visitors.”
The company has announced its plans to overcome the challenges represented by current travel restrictions.
“Early on, we recognized that this will be a challenge this year, so we got ready to take Avaya at GITEX live to more than 150 cities and hundreds of our customers around the world, through a daily live broadcast,” said Abou-Ltaif.
“I am excited to have been able to mobilize my team and our partners to deliver on this mammoth initiative. It’s going to be our greatest show.”
