Intel, WaitTime and Cisco have collaborated to deliver an AI solution that provides real-time capacity, crowd density and shopper experience insights to Mall of America.
Using the data, Mall of America can make informed business decisions and improve shopper experiences, while maintaining the privacy of individual visitors.
“With the help of WaitTime, Intel and Cisco, we can remove the guesswork about how and where shoppers are spending their time and make real changes to improve shopping experience,” said Aaron Nielsen, Vice President, Information Technology at Mall of America and American Dream.
“The insights gained are invaluable, especially when we connect the dots to Wi-Fi and directory usage.”
Fueled by Intel Xeon Scalable processors with AI accelerators in combination with Cisco’s Meraki and analytics solutions, WaitTime uses AI to precisely count the number of people in a given area and determine whether they are congregating or passing through. WaitTime also provides detailed analytics that operators can use to provide better shopper experiences.
Looking to the future, WaitTime, Intel and Cisco plan a continued collaboration, aiming to scale the retail solution to malls across the US, as well as sports arenas and other venues where crowd insights are key to improving business outcomes.
