Google and Crunchyroll, a leader in anime fan experiences, have announced a new, multi-year strategic partnership to accelerate and support Crunchyroll’s global scale ambitions.
The announcement builds on Google’s existing partnership with Sony Pictures Entertainment that includes collaboration across Android, Google TV and Android TV OS, YouTube, Google advertising solutions and Google Cloud.
Crunchyroll is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan), both subsidiaries of Tokyo-based Sony Group Corporation.
Through this multi-tiered partnership, Crunchyroll will work with Google as it looks to strengthen its direct-to-consumer business for scale, flexibility and audience experiences.
“Crunchyroll is committed to aligning with technology partners who understand the DNA of our fans – how they engage, how they enjoy and how they live and breathe anime,” said Travis Page, Crunchyroll’s Chief Financial Officer.
“Having a partner like Google, who expertly knows how to use technology to enhance user interaction, will be critical in giving our fans the purpose-built experience they want. Google brings expertise to the table that immediately helps us achieve those ambitions.”
Google Cloud will enhance Crunchyroll’s ability to engage and retain audiences, building on its established technology and privacy-first content personalization powered by Artificial Intelligence (AI) and Machine Learning (ML) technologies.
