The Future 100:2023 report from Wunderman Thompson says the digital world is changing to suit more of our needs including access to ‘emotional uplift’ and new ways to entertain.
The report offers 100 bitesize predictions across 10 sectors exploring prevailing trends, stand out technologies and how the metaverse is making an impact. The year ahead shows that even while consumers are facing economic and environmental challenges, they are determined to seek inspiration and optimism.
Highlights of the report include:
• Techcessibility: Redesigning digital environments
• Digital Identities: Bringing more of ourselves to virtual spaces
• Ritualistic Apps: Turning engagement into a savoured experience
• Metaverse for Good: Supporting humanitarian causes in virtual ways
• Augmented Entertainment: AR rewriting the formula of ‘fun’
• Feel Good Feeds: Social media supplies of emotional uplift
Overall, the need to approach digital experiences in more positive ways reflects the general tone of The Future 100: 2023 which shows that even while consumers are facing economic and environmental challenges, they are determined to seek inspiration and optimism.
Emma Chiu, Global Director of Wunderman Thompson Intelligence, said: “The established tone and engagement with digital spaces can no longer be a grind as people look for more optimistic and enjoyable ways to spend their time. While these demands change the way we connect with technologies, infrastructures are shifting to keep up and support these new experiences.”
