Progress has announced the availability of Progress Sitefinity 15 pitching new GenAI support throughout the platform – enabling marketers to create personalised content at scale.
Additionally, new no-code data connectivity offered through Sitefinity Integration Hub connects to leading MarTech platforms facilitating unified customer profiles.
Organisations driving digital modernisation can eliminate marketing data silos, gain valuable customer insights and deliver personalised experiences faster with Sitefinity 15.
Sitefinity 15 is pitched as enabling organisations to:
- Leverage generative AI to scale content production and improve the efficiency of content marketing: New GenAI support enables authors to efficiently summarise, improve and personalise existing content to suit the unique needs and requirements of different personas or touchpoints along the customer journey. They can do this by leveraging AI tools straight from the WYSIWYG editor without learning how to write prompts or the need to switch interfaces.
- Drive automation and bring data closer to business users: Throughthenew Sitefinity Integration Hub, organisations can connect Sitefinity to more than 1,000+ critical third-party systems and applications to automate workflows and harness data effectively.
- Create efficient journeys and deliver one-to-one personalisation with AI-assisted CDP capabilities: Organisations can leverage unified customer data to segment audiences and optimise messaging.Sitefinity customer data platform (CDP) now also has an AI-Driven chatbot for faster onboarding.
“With the Sitefinity15 release, we are excited to offer significant new digital marketing muscle for customers,” said Loren Jarrett, EVP and GM, Digital Experience, Progress.
