Semarchy’s xDM platform is helping global wine and spirits company Brown-Forman gain a unified view of its product data worldwide.
By implementing Semarchy xDM, Brown-Forman has harmonized disparate product data from across its many global locations into a ‘single source of truth.’
In response to rapid growth and brand demand, Brown-Forman data teams needed to reconcile their reserves of product data to provide leaders with uncompromised visibility. Previously, this information was siloed by location.
“Semarchy enabled us to bring together siloed product data using different conventions into one consistent framework,” said Mike Homer, Senior Manager of Master Data Management, Brown-Forman.
“This harmonized view of our product data has led to quicker insights, better decision-making and strategic gains across our global business units.”
Through the Semarchy platform, Brown-Forman can now easily evaluate brand performance at both regional and global levels, identify competitive dynamics and inform pricing and promotions globally.
Project timelines have also accelerated across the company’s business units thanks to readily accessible harmonized data.
Brett Hansen, CGO, Semarchy said: “Brown-Forman now has clarity into its global data landscape and these insights have led to smarter strategies around pricing, marketing, forecasting and more.”
Brown-Forman continues to expand data harmonization efforts with Semarchy across additional data sources. The ongoing partnership is focused on driving further data strategy innovation.
Semarchy has been recognized as a master data management champion in SoftwareReview’s Emotional Footprint Awards.
