New channel partner program to meet growing technology needs of customers.
Riverbed has launched Riverbed One, a new channel partner program to enable partners to succeed in meeting the growing technology needs of customers to support modern IT environments.
The Company launched this new program to coincide with the introduction of its new AI-powered Unified Observability platform and solutions that optimize digital experiences and improve IT efficiency.
The Riverbed One partner program is aligned to Riverbed’s go-to-market sales strategy that focuses on working closely with partners to drive expansion and penetration in Riverbed’s larger enterprise market and develop new business in the mid-market space – with new AI-driven technologies and flexible consumption models tied to annual recurring revenue growth.
Additionally, Riverbed simplified its new partner program for easier engagement by removing the complexity of partner levels and dividends; and introducing a simpler structure that provides benefits based on capabilities to drive specific activities and improve customer outcomes.
Riverbed One rewards more consumption models with the expansion of its managed services offerings, new marketplaces and mid-market opportunities. The program also offers more sales incentives, training and enablement to encourage adoption of AI-driven solutions and for partners to continue to invest in Riverbed’s program.
Alex Thurber, Senior Vice President, Global Partners and Alliances, Riverbed, Said: “The transformation in the IT industry is being shaped by changing customer and employee digital expectations and the need for AI-driven solutions that automate IT processes to solve issues faster and deliver better digital experiences. By moving to fewer, more select partners and removing program complexities, we can provide a tailored approach for deeper and more rewarding relationships with our partners and end customers. With the launch of Riverbed One and other key enhancements to our partner experience, along with a platform that leverages our industry-leading AI observability and Acceleration solutions, Riverbed’s partners are well-positioned to succeed, grow and support enterprises customers across all industries.”
Riverbed One is a channel program built on simplicity and profitability for partners and helping to improve the digital experience of customers by using AI automation for the prevention, identification and resolution of IT issues.
By removing partner levels and other complexities, Riverbed has simplified how partners achieve and continue to maintain their status for better business engagement. The program adapts to multiple consumption models and partners’ needs with a focus on annual recurring revenue.
More importantly, it rewards achievement across key strategic activities and joint sales priorities while providing more opportunities for growth as Riverbed introduced a new AI-powered Unified Observability platform and new visibility and AIOps solutions.
Riverbed’s partner ecosystem includes the world’s leading solution providers, distributors, system integrators, service providers and technology alliances.
Riverbed One offers lucrative incentives and strong enablement support through sales and marketing assistance, training, certification, technical support and its online partner portal.
