InfoSum’s long-tenured Chief Operating Officer Lauren Wetzel is the company’s new CEO.
In a planned management transition, Wetzel takes over from Brian Lesser, who has led InfoSum as Chairman and CEO since 2020.
Before joining InfoSum in 2020, Wetzel held senior strategy and operations roles at AT&T, Xandr and Deloitte.
She is poised to lead an organization that invented decentralized data collaboration as the advertising industry refocuses data management through the lens of privacy, security, customer relationships and the deprecation of cookies.
Lesser will remain an advisor during a transition period and his new role will be announced in the coming weeks.
“Lauren is a pioneer in the data collaboration industry, having been involved with data clean rooms before the term even existed,” said Mark Suster, Board Director at InfoSum and Partner at Upfront Ventures.
Wetzel said: “As I transition into this new role, I am excited to build on InfoSum’s position as the global leader in data collaboration. We will continue to deliver innovative solutions that empower customer-centric businesses to execute data-driven advertising that resonates with consumers while prioritizing their privacy.”
Data clean rooms are a must-have solution across all media and advertising businesses. This has been particularly pronounced across fast-growth media such as retail, CTV, gaming, and highly regulated industries such as financial services.
Over 100 global organizations trust InfoSum to power their data collaboration strategies.
