Infinite Reality (iR) has acquired Zappar – the premier, London-based XR platform and award-winning creative studio.
Through this $45 million acquisition, iR will expand its product portfolio with Zappar’s advanced technology suite, including end-to-end XR software, an affordable mixed reality headset and Accessible QR (AQR) code solutions.
“I am thrilled to welcome Zappar to our team,” said John Acunto, Co-Founder and CEO, iR.
“We look forward to integrating their incredible technology with the Infinite Reality Studio and our proprietary iR Engine, as well as working with the distinguished staff.”
“Joining Infinite Reality’s trailblazing portfolio empowers us to scale our technology and reach a much wider audience of clients and consumers and further expands our US presence,” said Caspar Thykier, Co-Founder and CEO, Zappar.
“With synergies across iR’s other subsidiaries, we can leverage our combined expertise to continue shaping the future of extended reality.”
“This marks the sixth acquisition for Infinite Reality this year alone,” said Amish Shah, Co-Founder and Chief Business Officer for Infinite Reality.
“Zappar’s strong European presence and partnerships with global brands align perfectly with our expansion strategy. By integrating their expertise into our portfolio, we’re creating a powerhouse of immersive technology that spans continents and industries.”
Zappar will remain headquartered in London, further expanding iR’s already strong European presence and enhancing the company’s existing team, which currently includes operations in New York, Los Angeles, Paris, Dubai, Cairo and Riyadh.
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