Data collaboration platform LiveRamp has revealed the first AI connections to its network, enabling marketers to drive even better outcomes from LiveRamp’s premier global ecosystem.
These partnerships mark LiveRamp adding rapidly evolving AI destinations to its efforts to empower marketers to personalize and measure every consumer experience.
Moving forward, LiveRamp will create a full suite of compelling partnerships and use cases, giving marketers complete flexibility, interoperability, and the most effective AI tools.
These new AI partnerships are pitched as adding connectivity to LiveRamp’s expansive network, which will help brand marketers better connect with, and personalize touchpoints for their customers, including AI-powered touchpoints across the ecosystem. Through these partnerships, LiveRamp will enable marketers to:
- Personalize AI-powered searches in partnership with Perplexity.
- Connect AI-powered custom audiences on Meta and YouTube, in partnership with Chalice, with more social platforms to follow.
“Marketers know they need to invest and leverage AI, but there are a lot of questions on how to do that.
“We’re making it easy for marketers to extend their proven data-driven tactics to new AI use cases – and we’re quickly scaling partnerships with the leaders here,” said Travis Clinger, Chief Connectivity & Ecosystem Officer, LiveRamp.
“Our customers know that the strength of LiveRamp’s network comes from the unparalleled number of nodes we have across the ecosystem, and the first wave of supercharging our network with AI will be leveraging the destinations that AI makes possible.”
