Osmo, the first company to digitize scent, has launched Generation, a groundbreaking fragrance house powered by olfactory intelligence (OI) – a technology that turns data into scent.
Through OI, Generation brings together exclusive ingredients, advanced formulation tools and real-world market intelligence, making it possible for brands and creators to create fragrances with more precision and creativity than ever before.
Alex Wiltschko, Founder and CEO, Osmo, said: “We developed olfactory intelligence to give brands more intuitive, data-driven and creative ways to design fragrances. This isn’t just about making the process faster but also smarter and more expressive to help brands create extraordinary products.”
At launch, Generation introduced three exclusive fragrance ingredients, Glossine, Fractaline and Quasarine, created using OI technology.
Beyond new ingredients, Generation is built to streamline the entire fragrance development process, helping brands move from idea to market more efficiently while staying ahead of trends.
Key innovations from Generation include:
- AI-powered formulation tools that turn inspiration from texts or images into precise fragrance formulas
- Ingredients developed with sustainability and safety in mind
- Real-world predictive market intelligence to create fragrances that connect with consumers
- Faster development cycles to reduce time to market without compromising quality.
Launched in January 2023 with $60 million Series A funding led by Lux Capital and Google Ventures, Osmo fuses machine learning, data science, psychophysics, olfactory neuroscience, electrical engineering, and chemistry in a multi-disciplinary approach to digitizing scent.
