AWS and Maple Leaf Sports & Entertainment (MLSE) are to transform how some of Canada’s best-known sports franchises create and deliver extraordinary sports moments and enhanced fan engagement.
MLSE selected AWS as its official cloud provider and official provider of AI, Machine Learning (ML) and Deep Learning cloud services.
MLSE will use AWS’s portfolio of cloud capabilities, including ML, advanced analytics, compute, database and storage services to support their teams and lines of business.
Innovating together, MLSE will build solutions that will support how teams play on the ice, court, pitch or field; how players stay healthy; how fans connect with each other and experience games; and how sports franchises operate internally.
“We aim to offer new ways for fans to connect digitally with their favorite teams while also seeking to uncover digital sports performance opportunities in collaboration with our front offices,” said Humza Teherany, Chief Technology and Digital Officer at MLSE.
“As technology advances and how we watch and consume sports evolves, MLSE is dedicated to creating solutions and products that drive this evolution and elevate the fan experience.
“Taking a cloud-first approach to innovation with AWS further empowers our organization to experiment with new ideas that can help our teams perform their very best and our fans feel a closer connection to the action.”
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