Infinite Reality (iR) has confirmed a partnership and equity swap with Greenidge Generation Holdings – a vertically-integrated cryptocurrency data center and power generation company that will launch a new service-offering known as GreenidgeAI.
“We are excited to go public with the NBST acquisition in 2024 as we continue growing our capabilities to power cinematic-quality immersive experiences for our clients. The NBST team have been great partners supporting our mission to be the leader in the AI revolution. Moreover, the Greenidge team will provide iR and its clients with customized state-of-the-art data center solutions designed specifically for AI and powering immersive experiences,” said John Acunto, CEO of iR.
GreenidgeAI will be iR’s exclusive provider in the United States and Canada of specialized infrastructure, including data centers utilizing GPUs to support gen AI workstreams, including immersive experiences and other applications requiring high performance computing.
Additionally, iR and Greenidge will explore jointly designing and building a new data center to enhance iR’s offerings, spearhead its growth and provide clients with lower-cost GPU access.
This effort will be powered by Greenidge’s access to low-cost power and leading engineers with experience designing and building data centers.
As a result of this partnership, iR will be the only player in the space to provide brands with direct access to their audiences and customer data.
“iR’s entire platform allows brands and creators to own their own data, own their own experiences and own their customer interactions.”
