Generative AI a top driver for cloud investments

Generative AI a top driver for cloud investments

New research published by Wipro, shows 54% of organisations cite AI/GenAI as the top driver for cloud investment. Yet despite this outlay, 43% of UK organisations admit they do not have a coordinated or centralised approach to manage their cloud costs, a rate much higher than its European peers (24% for Germany and 25% for France). 

Wipro, a leading technology services and consulting company, has released its first Pulse of Cloud report highlighting the evolving dynamics of cloud and Artificial Intelligence (AI) adoption across industries. 

The Pulse of Cloud: Quarterly Report July 2024 by Wipro FullStride Cloud revealed the impact of AI on cloud investments, with over half (54%) of the surveyed organisations citing AI as the main driver of their cloud investments.

Further, as organisations prepare for an AI-driven future, they are increasing investments in cloud, with more than half of respondents indicating that they are increasing investments in hybrid (54%) and public (56%) cloud. And while a majority of respondents (55%) say their cloud adoption is currently outstripping AI adoption, more than one-third (35%) say they are advancing in tandem with both technologies. 

“Our survey findings further confirm that cloud continues to be the primary transformational platform for the enterprise, empowering organisations to innovate and stay competitive,” said Jo Debecker, Managing Partner and Global Head of Wipro FullStride Cloud. “The importance of an effective cloud strategy is only amplified with the increasing focus on AI.

“The cloud’s scalability and processing power are critical in holding and managing the huge volumes of reference data required by AI. As such, cloud investment decisions are increasingly being driven by the need to support AI,” added Debecker.

The report also reveals the growing focus on cloud cost management, with 54% of organisations leveraging utilisation analysis and automation tools for cost management and 59% now using a unified cloud management strategy.  

“As enterprises rethink their infrastructure to reap the benefits of AI, they are also seeing increased value in adopting a cloud economics approach. Our survey shows that as data migration and the adoption of AI-related applications increasingly drive cloud investment, unified cost management strategies are also growing in importance,” Debecker said.

The survey was conducted between May and June 2024, among 500 senior executives across North America and Europe. 

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