The LA Rams have collaborated with Genius Sports Limited to provide fans with augmented, data-driven in-game highlights within SoFi Stadium.
During every Rams home game, immersive highlights leveraging the NFL’s proprietary Next Gen Stats (NGS) data will be displayed on SoFi Stadium’s iconic Infinity Screen.
As a long-term partner of the Rams, Verizon will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience.
GeniusIQ applies powerful machine learning and AI to translate huge volumes of NGS data into a semantic understanding of football. It then powers real-time insights and brand activations, creating meaningful connections with fans when the on-field action is at its most compelling.
“Since opening SoFi Stadium in 2020, we continuously look to team up with best-in-class companies to set the gameday standard at the Rams House,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, LA Rams.
“We are thrilled to work with Genius Sports and Verizon to deliver this unprecedented experience to our fans.”
Steve Bornstein, President, North America of Genius Sports, said: Connecting our partners and sports fans with the excitement of live sports through memorable experiences is intrinsic to our GeniusIQ offering.
“Our partnership with the Los Angeles Rams breaks new ground in sports fan engagement, combining immersive highlights and rich tracking insights for brands like Verizon. We’re delighted to showcase the enhanced value of Genius Sports with the NFL and the Rams.”
